Record number of visitors at Merchandise World

The autumn edition of Merchandise World, organised by the British Promotional Merchandise Association (BPMA) and Sourcing City, took place in the Marshall Arena in Milton Keynes on 13 September. The exhibition attracted 500 visitors, making it a new record, according to the organisers. While 85 exhibitors showed their innovative products last year, this year they numbered 98, including 8 new exhibitors. A current trend that continued at the show was the demand for eco-friendly products, which predominated at exhibitors’ stands. In line with this, the dedicated ECO World space featured numerous sustainable products. Visitors could obtain details of these products by scanning a QR code. In spite of prevailing uncertainty regarding the economy, the mood among British advertising executives was positive overall. www.merchandiseworld.co.uk

Picture: © Sourcing City & Promotional Office