CHOICE Preview 2024: Lots of favourite pieces

When the colourful leaves begin to fall from the trees in November, the promotional products industry gradually opens up its perspectives on the colourful variety of new promotional products for the coming advertising year. This was also the case at the CHOICE Group’s traditional trade press event, which took place for the third time in a row in the brightly lit showroom of umbrella specialist FARE. The presentation, which was held under the motto “(Y)OUR FAVORITE CHOICE”, once again centred on the new products from the product portfolios of the six CHOICE company sisters Gustav Daiber, Karlowsky Fashion, Fare, Halfar, SND Porzellan and mbw. The introductory video based on the show’s motto, in which employees of the companies present their favourite items from the respective collections, was both successful and charming.

As in previous years, the company representatives (this time all the managing directors were represented) explained the highlight products from the new ranges, which will be presented to trade visitors from the promotional products trade for the first time at the joint CHOICE Group stand at PSI 2024 from 9 to 11 January in Hall 10 at Messe Düsseldorf. Developments in the industry and the strategic priorities of the individual companies were also discussed that morning. There was also plenty of time for personal dialogue, as partnership-based networking also plays an important role in the promotional products industry.

In its January edition, which is also the trade fair edition, the PSI Journal reports on the CHOICE innovations preview and presents the ‘favourite choices’ from the Group’s new product ranges in detail.

Photo: roup photo with lady – the representatives of the CHOICE company sisters present their favourite pieces.