MoPA goes Europe

Following its impressive premiere at the PSI Trade Fair 2024 in Düsseldorf, the Museum of Promotional Articles – MoPA for short – is going on a European tour. The mobile exhibition, which is dedicated to the development of the haptic form of advertising in the form of a detailed documentation and deals in detail with the current and future icons of the promotional products and merchandising industry, is the work of the Cybergroup International team.

Cybergroup CEO Steven Baumgaertner announced at the opening of the MoPA that the presentation would be sent on tour: ‘In cooperation with the leading European associations, the exhibits and the history of the promotional product will inspire visitors throughout Europe.’

The exhibition had its first successful stop on the tour at HAPTICA® live in March this year, where Baumgaertner says a number of other contacts have already been made, including with universities. He has now announced that the MoPA will be on display at ‘The Supplierdays 2024’ in Houten, the Netherlands, on 4 and 5 September. According to Baumgaertner, a further date is then planned in Paris in 2025.

The pop-up exhibition documents the history of advertising and the development of ‘classic’ product groups on 170 square metres, divided into six rooms and a MoPA Museum Shop. Each room represents the development of individual product worlds, from their general creation to their first use in the world of advertising. And, of course, the focus is also on the future: where and how are promotional products and merchandising developing? What influence do modern technologies have and how can they be integrated into our future of haptic advertising? In this way, MoPA also addresses the latest issues affecting the promotional products industry. Further information can be found at: www.mopa.world