Three companies under one brand roof

Prosfera.pl, Lanyard.pro and Smyczomat.pl have merged under the common brand Lanyard.PRO. The new name was subjected to rebranding, which also includes the introduction of a new logo. The aim of this novelty is to increase the global notoriety of the brand Lanyard.PRO and its recognition value, to strengthen market position and to optimise communication with customers. “Amalgamating forces under one brand will allow us to operate more effectively and offer improved customer service,” underlines Henryk Surdej, CEO of Lanyard.PRO. The new logo retains element of the earlier brands, in order to make the transition through the change process easier for customers. The logo’s renewal is part of a more comprehensive rebranding project, which also contains changes in the communications and marketing strategy. “Changing our symbol is a further step in the development of the Lanyard.PRO brand. We want to be recognised and appreciated by our customers, which is why we are working continuously on strengthening and optimising our brand,” adds Barbara Hałas-Katra, Sales Director. The new logo will be gradually introduced on products and promotional materials as well as integrated into the website and social media profiles, in order to guarantee coherent communication. This is an important step in the company’s development and a further stage in building up a strong Lanyard.PRO.  brand. www.lanyard.pro