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TRUE BLANKS by H&M Group now at Cotton Classics

Redaktion PSI Journal

Published on 29.08.2024

According to a company statement, the European textile wholesaler Cotton Classics, headquartered in Vienna, launched its collaboration with the merchandising brand TRUE BLANKS by H&M Group this summer. The 25 trendy styles from True Blanks are now available throughout Europe via the Cotton Classics webshop.
The True Blanks brand scores with many details that make the merchandise it produces stand out from the crowd. Customers can choose from the classic Essentials collection or the ultra-modern styles of the Contemporary line. In addition to menswear and womenswear, there are also children’s and baby collections as well as an accessories line, all of which are produced by the H&M Group with a focus on quality and fashion trends. The True Blanks collections are made of 100% organic cotton, are partly supplemented with recycled polyester and are explicitly designed for individualization and finishing.
Wolfgang Horak, Managing Director and founder of Cotton Classics: “The collaboration with the H&M Group is an exciting step for us. We are convinced that the manufacturer’s brand awareness and expertise in production and design will open up a wide range of new opportunities for our customers’ business. This partnership also strengthens our commitment to environmentally conscious fashion.”
Dinesh Nayar, Managing Director at True Blanks: “We are excited to partner with Cotton Classics and expand our distribution in Central and Eastern Europe. This collaboration will allow us to bring our innovative designs and sustainable fashion to a wider audience. We look forward to a successful partnership that will expand our presence in the European market and create exciting growth opportunities.” More about the companies at: www.cottonclassics.comhttps://trueblanks.com

Images: TRUE BLANKS by H&M Group