Schneider: Success as a top performer

Schneider Schreibgeräte GmbH, the specialist that has already won acclaim on the promotional products market, is now reaping success in specialist retail too. After 2021 and 2022, in 2024 the company’s brand has, for the third time, made it to top place in the “writing instruments” category of the performance index survey by the mid-sized sector network marktintern – and, for the first time, rose to the top in all the rated performance criteria.

The appraisal covered, Germany-wide, all office supplies and writing instruments according to the criteria: price performance ratio, turnover rate, realisable margin, complaints handling, field and back office support, specialist retail focus and sell-off support. Schneider emerged as the winner in the writing instruments supplier contest.

marktintern conducts a Germany-wide performance index survey among proprietor-managed specialist businesses. These businesses rate their manufacturers in the categories: product, revenue, service and distribution/strategy according to the German school marking system from 1 (very good) to 6 (unsatisfactory).

Word comes from the company that, “Schneider is extraordinarily pleased about the positive rating. This recognition is the outcome of hard work and is simultaneously provides a spur for future projects and the long-term market focus. Advancements in product development, taking account of ultra-modern technologies plus continuous optimisation in the economic and ecological regard, are the uppermost precept.” The success of the ballpoint pen Slider Rave merits particular emphasis. Schneider has established this product on the market with great success. According to GfK, the Slider Rave occupies first place in the 2023 value ranking of ballpoint pens. New trendy colours and appealing displays have been embraced by the market. https://schneiderpen.com