FanCommerce Forum 2024: Networking Partnership with ESB

As the official media and network partner of ESB Marketing Netzwerk AG, the PSI team is excited to support this year’s FanCommerce Forum on November 13-14 in Hamburg. For the third time, this two-day congress, part of the Merchandising Messe, will bring together industry experts to exchange ideas on the latest developments and challenges in merchandising, licensing, and eCommerce. Among the participants are decision-makers from renowned brands such as Borussia Dortmund, Bayer 04 Leverkusen, Union Berlin, and Rock am Ring. Alongside leaders in the sports goods and eCommerce industries, they will share practical insights for advancing strategies in areas like social commerce, sustainability & sourcing, phygital merchandising, targeted merchandising, licensing & contracts, pricing, lifestyle, and trends.

“The partnership with ESB allows us to leverage synergies effectively,” says PSI Director Petra Lassahn. “Together, we are fostering new trends and strategic approaches in merchandising and eCommerce, creating a platform for intensive exchange that offers real value for the industry.”

“We are very pleased with the partnership with PSI,” says Jendrik Hartung, Project Manager for Congresses at ESB. “PSI provides us as a strong partner with the ideal platform to reach the promotional products industry and give the merchandising and licensing sector a voice.”

The ESB Marketing Network is the leading business and networking platform for the promotional products industry, offering companies, brands, and agencies the opportunity to strengthen their market position and connect with other professionals in the field.

PSI members can benefit from special rates for the FanCommerce Forum as part of this new partnership. If you would like to attend on 13 and 14 November in Hamburg, you can register here with the 50% voucher code ‘FCF24_PSI’ .