PSI 2025: Keynote and Discussion on the Future of the Industry
Published on 20.12.2024
On Tuesday, 7th January 2025, the PSI, Europe’s leading trade show for the promotional products industry, will open its doors. The ceremonial opening will take place at 10 am in Hall 11, Stand A80 (PSI Academy & Community Café). To kick off the event, Clemens Arnold, Managing Director of 2bdifferent GmbH & Co. KG, will deliver a keynote address on “Sustainable Strategies for the Promotional Products Industry: Global Responsibility, Local Innovation – Are We Ready?”
Following the opening speech, a panel discussion featuring representatives from politics and the promotional products industry will address the current challenges facing this advertising medium. Participants will include Markus Herbrand, Member of the Bundestag and Finance Policy Spokesman for the FDP parliamentary group, as well as Michael Köhler, Managing Director of RX Deutschland GmbH. Petra Lassahn, PSI Director, Kathrin Stühmeyer-Halfar, Managing Director of Halfar System GmbH, and Peter Beichel, Managing Director of Bensussen Deutsch & Associates, will also share their perspectives on the current economic landscape of the industry. Topics will include the challenges posed by bureaucratic regulations and the potential support from politics. The event promises to provide valuable insights for stakeholders in the promotional products industry.