A range of textiles under one label

From two to one: Effective immediately, Gustav Daiber GmbH is rebranding all products under its two own brands, JAMES & NICHOLSON and myrtle beach, under the new Daiber brand, thereby focusing on a clear, uniform brand image. However, the quality, functionality and versatility of the products and services will remain the same.

As of January 2025, Gustav Daiber GmbH is putting all its products from its successful own brands, JAMES & NICHOLSON and myrtle beach, under the new Daiber brand. This means all new products and merchandise that are produced after the start of the new year will feature the ‘Daiber’ label. By taking this step, the company with a long-standing tradition will have a clear and uniform brand image without changing the proven products and services it offers. The products, with their quality, timeless designs, range of colours and sizes, and the company’s comprehensive services, ranging from consultancy to finishing, will remain the same. The only thing that will change is the brand label.

Accompanied by an attention-grabbing campaign, Daiber presented its finely-tuned strategy for the first time at the beginning of January at PSI, Europe’s leading trade show for promotional products, incentives and merchandising. At the Daiber trade show stand, visitors had the opportunity to experience the new brand image live and discover the new products for 2025 in the first collection featuring the new Daiber label. (More about this in a future issue of the PSI Journal). www.daiber.de

Photo: @ Gustav Daiber GmbH