PSI Academy: New PSI industry get-together coming

With the PSI Academy, PSI is launching a versatile industry event that makes companies fit for business and competition. Training, awards and networking are the pillars of this new PSI format.

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A new, independent industry get-together under the umbrella of the PSI Institute – that’s the PSI Academy, which will bring the promotional products industry together a second time a year to complement PSI. The annual event is an exciting combination of training and networking event as well as the industry highlight PSI Academy Awards, which will take place annually at different locations in Europe. By integrating the European promotional products associations, the industry will also continue to grow together internationally. The PSI Academy sees itself as a platform that not only provides a stage for suppliers and distributors, but also involves associations, industrial and commercial customers and politicians. This addresses all those groups that are active in the promotional products business or are relevant to the industry. The new format can broaden horizons, clarify positions and promote cooperation. The PSI Academy supports the promotional products industry with a unique, cutting-edge and focussed transfer of knowledge and, together with a partner, creates transparent and communicable competitive advantages on the topic of sustainability. The kick-off event is planned for June 2025.

The components of the new PSI format in detail:

PSI Academy Conference: cutting-edge presentations, discussions and workshops on the topic of sustainability and issues affecting the industry. Online webinars will pick up on relevant topics throughout the year and explore them in greater depth.

PSI Academy Certification: The industry certificate for sustainable promotional products.

PSI Academy Awards: The new industry award will recognise particularly sustainable products, companies and newcomers to the promotional products industry. The PSI Academy Awards will go beyond the previous PSI Sustainability Awards in terms of content and standards, for example by documenting and honouring developments and progress. In this respect, the new format is designed as an incentive and inspiration for the entire promotional products industry.

PSI Academy Expo: The exhibition of the winners and nominated products and campaigns demonstrates the creativity and innovative expertise of the companies: A presentation of practice cases for insiders and a business card with which the promotional products industry can introduce itself to politicians, associations and sponsors.

PSI Academy Night: The gala evening of the PSI Academy, which rounds off the event in a festive manner and brings award winners and nominees on stage.

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Photo: The PSI Academy kicked off at PSI 2025 with a top-class programme. Training events and webinars will also offer tangible added value as part of the new PSI format.