New look – new choc – new highlights

Das Jahr 2025 begannt bei Kalfany Süße Werbung mit frischem Schwung. Die Spezialisten für süße Werbeartikel präsentieren sich mit einem neuen Markenauftritt und bereichern ihr Sortiment mit einer schokoladigen Innovation.

The new corporate logo is resplendent in a new and standardised look. The new appearance is in perfect harmony with the proprietary brands Bären Company^® and new chocolate brand Choco Company^®. The relaunch was introduced to the industry public for the first time at PSI 2025.

For Kalfany, the introduction of the new Choco Company chocolate brand marks the opening of a new chapter in its sweet range. This premium chocolate is a winner with its very own, in-house developed whole milk chocolate recipe and is freshly poured in the company’s IFS-certified production. “With at least 35 percent cocoa – Fairtrade cocoa with mass balance – we insist on high-quality ingredients and a melt-in-the-mouth taste experience that makes promotional messages unforgettable. Whether individual shapes or promotionally impactful packaging, Choco Company combines indulgence with communication at the highest level,” comments Jenny Mangold, Marketing Director at Kalfany.

The practical flip calendar helps Kalfany customers to keep an eye on the entire year. Comprised within it are the year-round range plus the highlights for Christmas and Easter. Sources of inspiration here are delicious fruit gum creations, which thrill with creative flavour combinations, and sustainable packaging options that pep up any promotional message. Moreover there is an innovative Advent calendar concept featuring the popular Kalfany tea bears. www.suesse-werbung.de