PSI honours jubilarians

For its members, the PSI is the traditional forum for existing and new customer contacts, and the PSI trade show, early in the year, is a vital platform for new products and trends as well as being the yardstick for the new promotional product year. Reason enough for Europe’s industry network to distinguish the jubilarians among its loyal members at the trade show, including at its latest edition.

With its approximately 5,000 corporate members, the PSI is by far the biggest network in the European promotional products business. And the PSI trade show, an international centre of convergence where common objectives are mapped out and new haptic promotional concepts are drawn up, is regarded as the “industry’s heart”, as RX Germany managing director Michael Köhler put it in his welcome to the celebration of the jubilarians on the afternoon of the first trade show day.

Loyal members

With its history spanning more than 60 years, and its network, the PSI facilitates contacts for a thriving business where the human side most definitely comes first. Therefore, despite the changing times, the PSI has lost none of its attractiveness for its members – quite the opposite, in fact, since the network also brings about a special community feeling. The numerous manufacturers, suppliers and distributors who have stayed true to the PSI for many years are proof of this. And due tribute was paid to those “symbols of solidarity” (Köhler) on that afternoon.

5,430 years of PSI history  

The figures alone are an impressive demonstration of the aforementioned aspects: in 2025 there are 140 jubilarians in total, together representing a proud 5,430 years of PSI history. All of them have contributed to the industry’s evolution. The invitations and certificates were sent out in advance and the list of jubilarians, among other announcements, was published in the PSI Journal. This list also leaves no room for doubt that the PSI has been bringing together companies from across the world from the very beginning.

Thanks for loyalty and trust

Honours went to memberships of 25, 30, 40, 50 and even 60 years’ duration. Of course, not all of the distinguished companies were able to send representatives to the Hall 10 forum. For all that, the loyalty pins handed out by PSI director Petra Lassahn and Michael Köhler as thanks for the longstanding members’ loyalty and trust were no less joyously received by the honourees who were in attendance. Video clips featuring selected historical events from the jubilee years were played before the distinctions.

Photo: In attendance via their representatives and receiving honours for 60 years of PSI membership were Senator GmbH, Hanbückers Werbung GmbH and Berendsohn AG.