BDA promotes Head of Sales to Managing Director, EMEA

Bensussen Deutsch & Associates, LLC (BDA), a renowned Merchandise Agency™ for well-known brands such as Major League Baseball, Johnson & Johnson, The Home Depot, NBC and Mercedes-Benz, has announced the promotion of Stuart Shepherd to Managing Director, EMEA. Stuart Shepherd, who previously served as Sales Director in the EMEA region, will take on expanded responsibilities and focus on aligning BDA’s regional operations, improving supply chain efficiencies and promoting strategic growth in the EMEA region. Stuart’s appointment builds on BDA’s recent European acquisitions, including the imp|gruppe and The Great Branding Company, and reinforces the company’s commitment to customers across the region, including FIFA, Manchester United, Arsenal and the French Football Federation.

Stuart Shepherd brings 27 years of leadership experience in the sales and merchandising industry to BDA. He has in-depth knowledge of managing key customer and supplier relationships and has a proven track record in implementing effective promotional strategies. Shepherd began his career as a lawyer and then spent nearly two decades managing sales teams at a merchandise distributor. As BDA continues to expand its global presence, he will play a key role in leading global procurement to ensure that clients can develop and scale strategic merchandise initiatives in a cost-effective manner.

“We have every confidence that Stuart’s expanded leadership role will enable BDA to continue to set the standard for the most innovative branded goods across the EMEA region,” says Jay Deutsch, CEO and co-founder of BDA. “Stuart’s operational expertise and extensive network of supplier and partner relationships will support both internal teams and customers to achieve measurable business growth. We are grateful to have Stuart at the head of EMEA business operations!”

“What really sets BDA apart is the spirit of collaboration that we bring to both our team and our client relationships. We are partners in every sense of the word,” says Stuart Shepherd. “From day one, we act as an extension of our client teams, providing a comprehensive range of merchandising solutions that enable brands to connect with their target audiences in a meaningful way. I look forward to building on this foundation and ensuring that customers across the EMEA region benefit from the best global supply chain management and industry-leading expertise in branded merchandise.”

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