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Goldstar expands down under

Redaktion PSI Journal

Published on 13.03.2025

Promotional products supplier Goldstar, headquartered in Dublin, Ireland, is expanding its business into Australia and New Zealand with the acquisition of globalcatalogue, an established family-run company in the Australian promotional products industry. According to a company statement, “this strategic move strengthens Goldstar’s global reach and improves product accessibility for distributors worldwide”. It continues by stating that “By combining Goldstar’s expertise with globalcatalogue’s deep local roots, the partnership paves the way for new opportunities and a more connected global industry.”

Founded in 1981 and based in Sydney, globalcatalogue brings over four decades of experience and a highly skilled team of advanced “global order process capabilities” to Goldstar’s growing network. Daniel Derofe will continue working as General Manager and ensure a smooth transition. The acquisition will increase Australian distributors’ choice of writing utensils, stationery, drinking bottles, bags and more, including faster service and streamlined order processing. Goldstar is also cooperating with globalcatalogue to integrate ESG practices and improve responsible raw material sourcing in both products and operations. “We are delighted to welcome globalcatalogue to the Goldstar family,” says Heather Smartt, Global Head of Goldstar. “This collaboration is an exciting opportunity for a partnership that will benefit the global business and align with our goal of serving more distributors worldwide.”

Daniel Derofe adds: “We have built something special with globalcatalogue and the next chapter with Goldstar takes the whole thing to the next level. There is still a lot of potential ahead of us!”

As part of its broad-based global growth strategy, Goldstar is now active in North America, Europe and Oceania. The company is also expanding its presence in Italy, Spain, Portugal and the Netherlands. More at: www.simplygoldstar.com