OMR Festival: Together for the promotional product

The promotional products industry is presenting itself at the OMR Festival, one of the most important events for online marketing and the digital industry in Europe, with an unprecedented joint initiative. A total of 11 suppliers and advertising agencies, together with the PSI and media partners PSI Journal and WA Media, are demonstrating that tangible advertising is an indispensable, high-impact tool in the marketing mix.

To make sure this message gets through to a lot of people in an exciting, innovative marketing environment, the industry has come up with something unique: under the direction of PSI Director Petra Lassahn, who also heads the legendary Bar Convent Berlin, the cool bar ‘The Hapticologist’ was created at the OMR Festival.

In this ‘Center of Seven Senses’, haptic advertising can be experienced, and here all partners are working side by side towards their common goal: to offer the all-rounder promotional product a communicative stage where it can present itself in all its many facets to a marketing-savvy audience at close quarters. The intensive, fruitful cooperation between promotional product companies, the PSI and media partners shows the industry to be a strong community that can achieve a great deal together. With this in mind, Petra Lassahn invites all industry representatives and interested parties to Hamburg on 6 and 7 May to take a look around the marketing industry and give the promotional product an even greater presence. www.thehap.bar