Cooperation on a B2B level

The Dutch company Valenta International B.V., known for its high-quality accessories and innovative product lines, is officially transferring the sales department for its B2B channel to Premium Square Europe, an internationally operating specialist for sustainable and creative promotional products headquartered in Moordrecht/The Netherlands. A company statement says, ‘Both parties are bundling their strengths in this strategic partnership to drive continued growth and professionalisation on the promotional product market.

Premium Square Europe will now be responsible for the sale, logistics and customer service of Valenta’s promotional products. ‘Thanks to this cooperation, customers can expect a wider assortment of products, faster delivery times and optimal customer service’, explains Arthur Strijbos, CEO of Premium Square Europe. ‘We were looking for a partner that is outstanding in sales and shares our vision of quality and design’, says Valenta’s owner, Sander Vos. ‘Premium Square Europe is the ideal partner to increase our sales in the B2B channel’. The transition is already underway and Premium Square Europe will process all current and future orders.

More information is available at: www.valenta.com •  www.premium-square.com