Boosting its presence with third Location 

Kaiser Promotion AG took over simcla AG in Basel on 1 April 2025. With this strategic step, the company is boosting its position in the market and expanding its presence with a third location, in addition to the sites in St. Gallen (headquarters) and Affoltern am Albis.

Kaiser Promotion AG and simcla AG are well-established Swiss promotional product distributors that have offered innovative solutions in the area of individual consulting for haptic advertising for many years. The integration reflects a merger between two companies that share common values such as customer proximity, creativity and the highest quality standards. Together, they have more than 30 years of experience in the industry. Through the integration, Kaiser Promotion profits from simcla AG’s creative expertise while simcla receives Kaiser Promotion’s renowned certifications, including Ecovadis (Gold) and Swissmedic. The company says the merger makes it possible to provide customers with even more comprehensive and sustainable support. ‘The integration of simcla AG in our company is a significant step for us’, says Peter Kaiser, CEO of Kaiser Promotion AG. ‘Basel is an important business location, and we are delighted that we can maintain closer customer relationships and set new creative standards’.

Existing customers of simcla AG will continue to profit from its proven services and will also receive access to Kaiser Promotion AG’s enhanced service portfolio. We are taking over Simcla AG’s employees to ensure continuity and gain from their expertise. ‘With the new location in Basel, Kaiser Promotion AG will continue its growth trajectory and underscores its position as one of the leading companies in the promotional products industry in Switzerland’, sums up Peter Kaiser. www.kaiserpromo.ch

Photo: Sarah Beringer, owner of simcla AG and new Branch Director in Basel, and Peter Kaiser, CEO of Kaiser Promotion