Tailor-made brand experiences

JUNG Verpackungen GmbH, the specialist for high-quality imprinted tissue and wrapping paper from Steinmauern, Germany, is expanding its production capacities with a new digital printing line. It adds to the company’s existing flexo and screen printing technology and opens up new creative opportunities for brand and commercial packaging.

Digital printing on lightweight tissue paper has been considered technically impossible for a long time – until now. JUNG Verpackungen has managed to overcome this hurdle. ‘The precision and brilliant colours that we can achieve with this delicate material has surprised even us’, says Managing Director Claus Jung. This breakthrough was made possible by the specially configured machines and precisely calibrated material feed. It was developed in-house to meet the high demands of luxury packaging.

Small print runs are now possible

The biggest advantage of digital printing is its flexibility: Small print runs can be realised without printing plates and with low minimum quantities. For brands, that means: Customised and seasonal packaging solutions are less expensive and can be realised significantly faster, which makes them ideal for e-commerce campaigns or limited editions in retail stores.

Tissue paper as a brand ambassador

Claus Jung explains, ‘Digital printing is a real game changer, especially in terms of high-quality online packaging’. Brands that want to upgrade their unboxing experience can now design custom tissue paper that reflects the latest campaigns, collections or target groups. The actual paper becomes a brand ambassador and reinforces the emotional impact when unpacked. Additionally, the technology facilitates agile production of seasonal collections such as Valentine’s Day, Easter or Christmas without any upfront costs for printing plates. With this technology, special editions can also be made on short notice and on a small budget. Often, just a few days are needed to go from the design stage to realising the finished product.

New visual and haptic standards

This new speed and design freedom make it possible to differentiate between luxury brands and premium dealers even more clearly and bring their brand identity to life in a completely new way. Combining three printing technologies under one roof is particularly innovative: Flexo-printing for flatness, screen printing for upgrading and digital printing for personalisation. This one-of-a-kind equipment enables the creation of design solutions that set new visual and haptic standards. Brands interested in the product are invited to have a look for themselves: Original printing samples can be requested as of now.

More information is available at: www.jung-design.de/de/pages/259/Seidenpapier_Digitaldruck • www.jung-design.de/de/pages/258/Geschenkpapier_Digitaldruck