Rethinking playing cards

In a world that is quickly becoming increasingly digital, non-digital products are regaining importance – especially if they tell stories, evoke emotions and are “tangible” in the truest sense of the word. Playing cards are one of them.

Whether as a skat sheet, memory game or customised quartets card game, playing cards connect generations, evoke memories and offer brands a surprisingly creative advertising space. Karsten Wohlfeil, Account Manager for Germany at Dutch playing card specialist Schneiders from The Hague, provides an example: “One of our customers’ many successful projects was a customised quartets card game for a brewery. Each card presented a different type of beer with humorous facts. What was the result? A creative advertising medium that became a topic of conversation in beer gardens and strengthened the brewery’s brand at the same time.”

Ideal solutions down to the last detail

Wohlfeil continues: “At Schneiders in The Hague, we have been involved in the production of playing cards for decades. We pay attention to every detail: the choice of the right cardboard, the feel, the brilliance of the colours in offset printing and the right packaging – from the high-quality folding box to the elegant slip lid box to the transparent plastic box, which we also offer on request.” Schneiders works exclusively with resellers and offers ideal solutions for customised campaigns and special promotions, even for small print runs.

In particular demand: Bio-Excellence Cards  

The Bio-Excellence Cards are currently in particularly high demand: a 350 g/m² playing card board without a black intermediate layer. It is stable and fully recyclable – ideal for customers who value ecological sustainability. “Of course, we also offer the classic version with a black core for maximum opacity and durability,” says Wohlfeil. He then adds what makes the playing cards specialist so exceptional: “We think along with our customers. They have the ideas and we turn them into functioning games, optimised for printing, die-cutting and game mechanics. This results in cards that are not only played, but also remain a unique advertising medium in the long term.” Contact: Tel +31 70 3080 225 • info@schneiders.nl  

www.schneiders.nl