PSI Academy Conference: Programme announced – ticket shop now open

Anyone who wants to survive in a rapidly changing environment needs expertise and must clearly communicate the impact and relevance of their offering. That’s why this year’s PSI Academy is so important. The new PSI training and networking event kicks off on 11 September 2025 in Cologne. Secure your tickets now in our shop at www.psi-academy.com

There you will also find our programme preview with exciting topics and insights for everyone who wants to be at the forefront. The focus will be on the key topic of ‘Sustainability in customer communication’, expertly organised and moderated by Julia Frings, Senior Project Manager at IFH Cologne.

Here’s what you can look forward to:

• The keynote speech ‘Green Deal meets Innovation: Brax’s path to sustainable fashion production.’ Tanja Kliewe-Meyer, Head of Corporate Responsibility & Product Safety at Brax – Leineweber GmbH & Co. KG, will show how legal requirements are driving innovation and helping to shape the strategy of a global brand.
• ‘The Green New Deal – what needs to be considered now and what will be important in the future.’ The workshop by Nils Bader, Director of the Green Future Club and initiator of the Green Product Award, invites participants to take a reality check on the European New Green Deal. Current developments, political framework conditions and business challenges will be examined. You will get answers to the questions: What course must be set today? Which trends will be decisive in the future?
• Three breakout workshops will address the most important questions for the future in a practical way:
  • Thorsten Bastian from next2brain will show how artificial intelligence can provide concrete support to companies.
  • Karsten Bleymehl, CEO/Co-Founder of The Circular Materials GmbH, will offer a deep dive into the world of materials for sustainable advertising media.
  • ‘How to HR’: Celina Goette and Bersa Shazimani from JuniorJob and Cedric Mela from taktilmedia will talk about modern HR strategies in this workshop.
• ‘Do good and talk about it. – How do I communicate corporate sustainability?’ In her presentation, Julia Frings, Senior Project Manager at IFH Cologne, will show you how to talk about sustainability in a credible way.
• Is sustainability a duty or a purpose? Sven Fischer, Managing Director of LUWE GmbH, will focus on strategic thinking and transparent reporting on sustainability. The focus will be on current requirements, benefits and success factors in reporting.
• Sustainability awards: greenwashing or game changers? Petra Schmatz, Green Lifestyle Magazine, Sven Fischer, Managing Director of LUWE GmbH, Petra Lassahn, Director of PSI, and Nils Bader, initiator of the Green Product Award, will show how sustainability awards create deserved visibility, achieve measurable impact and open doors.

The PSI Academy combines everything our industry needs today – and bundles it into five formats: the PSI Academy Conference as the central training format, the PSI Academy Certification (from 2026) as a sound proof of competence, the PSI Academy Awards as a stage for excellence in sustainable products, projects and campaigns, the PSI Academy Expo as a lively networking area, and the PSI Academy Night as an inspiring finale with the presentation of the nominees and winners.

Image: The PSI Academy was a great success at PSI 2025. The format will be further developed and will present exciting topics from practice for practice on 11 September 2025. Photo: psi-network