Branded Wor(l)ds enters the next round

Branding today requires more than just good communication. It requires attitude, knowledge and international cooperation. That’s exactly what Branded Wor(l)ds delivers – the transatlantic podcast for everyone who wants to think about brands in a future-proof way. Every month, US branding expert Jeff Solomon and Europe’s voice on sustainability Steven Baumgärtner talk to inspiring guests about the topics shaping brands today and tomorrow.

In the latest episode on 29 June 2025, two powerful voices come together: Michael Freter, founder of the GXN network, and Dr Georgina Lack from the University of Bath. Together with Steven and Jeff, they discuss how international networking and new learning formats are revolutionising the industry.
The focus is on leadership in digital transformation, learning models that unleash real potential – and the courage to share knowledge instead of protecting it. The new episode delves deep into the challenges of the present: What do AI and generational change mean for executives? How can we learn from each other globally? And why is GXN a pioneer in executive education?
One highlight: the new GXN Executive Development Programme – an international milestone for growth, change and true leadership. Podcasts, webinars, face-to-face formats: knowledge is given a new stage, in line with open, value-based brand management.

When visions don’t end at borders, real change happens. In the Branded Wor(l)ds episode on 13 July 2025, two industry leaders who live and breathe this philosophy come together: Rob Watson, CEO of Vantage Apparel (USA), and John Lynch, CEO of Lynka (Poland), talk about their transatlantic partnership – and how they are setting new standards in the world of finished textiles.
Since merging in 2021, both companies have been pursuing a common goal: the highest quality, innovative printing techniques and sustainable solutions. In conversation with Jeff and Steven, Rob and John explain how a transatlantic friendship became a global network – and why cultural synergy is the key to success.
Particularly moving is John’s commitment to Ukrainian refugees in Poland. With personal dedication, his own aid foundation and the active support of both teams, hundreds of families have been safely accommodated – a powerful example of responsibility in action.
There is also plenty of technical input: the episode highlights new finishing technologies such as direct-to-film printing, which opens up new possibilities, especially for difficult fabrics.
Vantage is already using the technology successfully, while Lynka is experimenting with hybrid methods. One thing is clear: creativity, technology and sustainability are no longer mutually exclusive.
This episode is a powerful plea for values that connect. For companies that want more. For an industry in transition.

Listen on Spotify, Apple Podcasts or at www.brandedworlds.online/