New Head of International Marketing

Geiger GmbH appointed Susanne Heinecke Director of International Marketing. In a company statement, it says this step will strengthen ‘the company’s cross-market leadership position in the promotional product and merchandise industry.’

Since 2011, Susanne Heinecke has been a significant part of the company, initially employed at WER GmbH, which was renamed Geiger GmbH at the beginning of the year. She has consistently driven creative excellence with the company’s European communication. Your contributions were decisive for the successful introduction of brand campaigns, digital experiences and customer-oriented communication, which define the Geiger standard today.

In her enhanced role, Susanne Heinecke will assume responsibility for marketing and communication on the German and British markets, working closely together with the Geiger team in London to further develop the company’s pan-European marketing strategy and support growth in the entire region.

‘Susanne’s promotion comes at a significant time for Geiger, since we are expanding our international business and strengthening our position on the British market,’ says Vicky Kinasz, president of Geiger International. ‘Her creative leadership strengths and strategic mindset will make a decisive contribution to ensuring that our communication will continue to reflect the quality, service and innovation that our customers expect from Geiger.’

For more than a decade, Susanne Heinecke was the head of the Internal Design and Communications department, possessing ‘a rare combination of creative vision, digital expertise and operational experience. Her background in web development complements her branding skills and enables a holistic approach for integrated marketing.’

‘Susanne embodies the best of what we stand for – she is cooperative, future-oriented and dedicated to achieving excellent results,’ adds Alex Heinecke, Director of Geiger Germany, Austria and Switzerland. ‘Her promotion to an international position is a logical next step and an important achievement for our global ambitions.’

The company states that this appointment underscores Geiger’s commitment to combining regional strengths under a single global brand, ensuring that customers in Germany, the United Kingdom and Europe profit from joint marketing and a consistent brand experience. www.geigerpromo.de