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Branded Wor(l)ds: Jason Lucash from RUPT in conversation

Redaktion PSI Journal

Published on 29.07.2025

Branding today requires more than just good communication. It requires attitude, knowledge and international cooperation. That’s exactly what Branded Wor(l)ds delivers – the transatlantic podcast for anyone who wants to think about brands in a future-proof way. Every month, US branding expert Jeff Solomon and Europe’s voice on sustainability Steven Baumgärtner talk to inspiring guests about the topics shaping brands today and tomorrow. On August 3 at 09:00 CET, the new episode will go live.

Our guest: Jason Lucash, CEO of RUPT, serial entrepreneur, and one of the most creative minds in the industry. Known for founding Origaudio and later taking it to global success, Jason is now shaping the future of sustainable, purpose-driven merchandise with RUPT.

In this episode, we speak with Jason about responsible product development, what it takes to drive innovation in a crowded market, and how brands can stay relevant by standing for something bigger than the products they sell. We also discuss his personal favorite products, the story behind his famously unconventional out-of-office messages, and what makes RUPT not just a company, but a mindset.

A key part of our conversation is about the RUPT Summer Camp 2025.
Jason shares the vision behind this unique event, which brings together creativity, community, and real-world impact. It is not a typical conference. It is an invitation to connect, reflect, and shape the future of our industry in a new way.

What else to expect in this episode:
• Why sustainable product design is no longer optional
• How innovation emerges from discomfort
• What leadership means in a purpose-first company culture
• And how humor and authenticity can be powerful tools in business
RUPT is about breaking routines, challenging the status quo, and creating space for new perspectives. This episode captures that spirit in full.

Mark your calendar: Sunday, August 3 at 09:00 CET
Available on all major podcast platforms or at www.brandedworlds.online/