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PSI Academy Conference 2025: A convincing start

Redaktion PSI Journal

Published on 12.09.2025

The PSI Academy Conference, PSI’s new PSI Education format, kicked off on 11 September in Cologne. The opening event featured cutting-edge presentations on exciting topics and insights into sustainable strategies for the promotional products business.

Knowledge transfer, networking and exchange of experiences

Knowledge transfer, networking and exchange of experiences are the be-all and end-all of business success. And nothing beats personal contacts and collegial, friendly meetings that motivate and put people in a good mood. The PSI Academy, as a new industry meeting place, makes this possible: the first part of the kick-off event, the PSI Academy Conference, was all about sustainability. In a varied programme, entrepreneurs, marketers and experts offered practical insights into the impact and feasibility of sustainability in a business context.

The joint closing panel discussion focused on the topic of ‘Greenwashing or game changer?’. The participants (from left): Emily Whigham (moderator), Petra Schmatz (Green Lifestyle Magazine), Sven Fischer (LUWE GmbH), Nils Bader (initiator of the Green Product Award), Valeria Bortoletto (IPPAG Cooperative) and Petra Lassahn (Director PSI).

Viable paths to a sustainable future

The contributions highlighted viable paths to a sustainable future from various perspectives. In the joint closing panel, Petra Schmatz (Green Lifestyle Magazine), Sven Fischer (LUWE GmbH), Valeria Bortoletto (IPPAC Cooperative), Petra Lassahn (Director PSI) and Nils Bader (Initiator Green Product Award) discussed what a sustainability award can really achieve under the heading ‘Greenwashing or game changer?’. Conclusion: A successful premiere with a high networking factor.
(We will report in detail in the October issue of the PSI Journal.)

www.psi-academy.com