Goldstar® reaffirms commitment to distribution partners

Goldstar®, a global supplier of promotional products, has issued a statement emphasising its commitment to exclusive distribution through distribution partners. ‘In today’s fast-paced promotional products industry, trust and transparency matter more than ever. Distribution partners are at the heart of our business, and we want to clear up any misunderstandings and reaffirm what drives our mission every day,’ says Heather Smartt, Global Head of Goldstar.

The statement goes on to say that the company is ‘exclusively focused on providing distributors with innovative products, thoughtful decorations and reliable support so they can successfully position themselves in their markets.’ According to Goldstar, this commitment is based on the following principles:

· Distributor-first strategy: The company’s success depends on the success of its distributors.
· Transparent pricing: Simple, clear structures that help distributors remain competitive.
· Focus on sustainability: Well-designed products made from recycled and renewable materials.
· First-class workmanship and finishing: A portfolio that makes brands shine.
· Growth through partnerships: Initiatives such as PromoTron sponsorship open up new opportunities and expand the reach of distribution partners across Europe.

Goldstar and the Cimpress family

Goldstar is part of the Cimpress group of companies, which includes global brands in both business services and customised products, including Vistaprint, National Pen and many more. Goldstar operates as a completely independent brand with its own teams, strategies and resources. While some other Cimpress brands, such as Pens.com, supply end consumers directly, Goldstar differs in that it supplies exclusively to promotional product distribution partners.

“Every decision is focused on promoting the growth of its business partners. Goldstar never sells directly to end consumers. Goldstar does not share end customer data outside the company and does not compete with the distribution partners who rely on the company to drive their growth,‘ Heather Smartt affirms, adding: ’Occasionally, industry players notice overlaps between Goldstar and Pens.com products. This is because both companies sometimes purchase from the same foreign manufacturers. The products may be identical, but the way they are positioned and sold is fundamentally different. Pens.com is a direct-to-consumer retailer, while Goldstar is designed exclusively for distribution partners and offers strategies, pricing models and commitments geared towards their success,‘ explains Heather Smartt, adding: ’Goldstar is also aware of another fact: Pens.com’s aggressive pricing campaigns can sometimes cause confusion or frustration in the market. To be clear, these campaigns are independent of Goldstar and beyond the company’s control. Goldstar’s pricing remains consistent, transparent and focused on protecting the competitiveness of its distribution partners. Goldstar is here to support, not compete. The company’s growth is closely linked to the success of the distribution partners we proudly serve. We are committed to business relationships based on trust, transparency and mutual success. Goldstar will continue to provide clear answers and support to offer its distribution partners the greatest possible security,” concludes Smartt.

For more information about the company, visit: www.simplygoldstar.com