Corporate fashion meets entertainment

Daiber’s first fashion show

A first for Gustav Daiber GmbH: On 9 October 2025, the corporate fashion manufacturer teamed with Tanzkraftwerk Stuttgart to present their collections in their own fashion show. Around 70 guests, including customers from all over Germany, experienced this unique event combining fashion and dance at the Mercedes-Benz Museum in Stuttgart. Gustav Daiber GmbH delighted its customers with a successful premiere: On 9 October 2025, for the first time in the company’s history, the corporate fashion manufacturer from Albstadt hosted a fashion show, transforming the Mercedes-Benz Museum in Stuttgart into an extraordinary stage for corporate fashion. Around 70 guests, including customers from all over Germany, accepted the invitation to the museum, where the afternoon was kicked off with a welcome address by Daiber’s management.

Format sets new standards

This was followed by the highlight: The fashion show, which showcased Daiber’s fashion with dynamic dance performances. “With our fashion show, we deliberately broke new ground and creatively demonstrated that corporate fashion is much more than just functional workwear. The positive response from our guests confirms that we are setting new standards in our sector with this format,” said Christof Kunze, who runs the company together with Kai Gminder.

Between corporate fashion and choreography

Tanzkraftwerk Stuttgart brought the diverse product world of corporate fashion manufacturer Daiber to life on stage through dance: Six dancers performed a total of 18 routines in groups of three, showcasing a wide variety of Daiber’s refined styles – from functional workwear to bestsellers, and versatile crossover items to the new 2025 collection. These included the STRONG workwear trousers, one of the best-selling workwear items, the UNISEX college jacket, the highlight of the 2025 collection, and the fashionable oversized, interlock and colour block items, also from this year’s collection. The dynamic choreography provided inspiration for the diverse uses and different combination possibilities of Daiber’s corporate fashion. As a special highlight, Daiber gave an exclusive sneak peek into the 2026 collection – with new cuts and colour schemes. The cooperation with Tanzkraftwerk Stuttgart goes beyond the fashion show alone: “As a local company, it’s important for us to support our regional culture. In return for this successful presentation of our fashion, we are thanking the dancers with a collection designed especially for them,” says Kai Gminder, Managing Director in fourth generation of Gustav Daiber GmbH.
www.daiber.de