PIAP Conference: Promotional Products in European comparison
Published on 17.10.2025
The Polish promotional products association PIAP discussed the value of corporate gifts at its first Connect & Knowledge Conference at the end of September. The event took place as part of the Marketing Festival at EXPO XXI in Warsaw and brought together over 150 representatives from the advertising industry and related fields. The guest of honor was Minister Agnieszka Majewska, Ombudsman for Small and Medium-Sized Enterprises and patron of the conference. Speakers included Joanna Tonkowicz, Karolina Śliwińska, Marcin Grela, and Marcin Banaszkiewicz – experts in sales, leadership, and personal branding. The ICAN Institute was the content partner.
The most important topic was the government-mandated limit on spending for corporate gifts. A comparison of European regulations revealed significant differences between EU countries. In Poland, for example, the limit is only about PLN 20 per person, while in Italy promotional products may cost up to EUR 50 and in Slovenia up to EUR 42. In other countries, such as Denmark and Malta, promotional gifts are allowed in unlimited amounts. Representatives of the industry therefore called on the administration to eliminate this competitive disadvantage for Polish companies.
The meeting took place as part of the 17th edition of the Marketing Festival, which attracted over 200 exhibitors and 3,100 participants this year. The successful premiere of the PIAP Connect&Knowledge 2025 conference showed that it can certainly give the leading voices in the industry a platform for important debates about the future of the advertising materials and promotional products market.
Picture: The first Connect & Knowledge Conference organized by the Polish Promotional Products Association (PIAP) focused not only on knowledge transfer and discussions, but also on inspiration and networking. Photo: PIAP
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