Embarking on a new era

As a versatile and experienced partner, SNAP Sportswear supplies the promotional products trade with high-quality finished textiles. Following the retirement of long-standing managing director Astrid Nasse, the company has embarked on a strategic realignment – consistent, focused and with a clear vision for the future. Even at first glance behind the scenes, it is clear that new momentum has been generated here. The sales department has now been strengthened by Johannes Lehmann, who is setting new accents with fresh ideas and a keen sense of customer needs. In the graphics department, Patrick Bohn is responsible for the visual development of the brand and ensures an even more distinctive appearance. There have also been significant changes in the warehouse team: Kevin Schikowski and Thorsten Rüdig bring additional clout to logistics and the flow of goods – and ensure smooth processes even with increasing order volumes. It is an addition that is not only noticeable in terms of personnel, but above all in its effect.

This new beginning is supported by a new management team that gives the company a clear identity. Tatjana Henn is redesigning the office staff, establishing transparency, efficiency and short decision-making processes. At the helm of sales, Frank Platenik is bringing new impetus and setting a course aimed at growth, proximity and a tangible presence. Together, they form the leadership duo that will significantly shape the next chapters of the company’s development. Of course, managing director and company founder Harald Schnorbach is also available to customers with his decades of expertise.

SNAP combines long-standing experience with the vigour of a new generation. Instead of transition, the focus is on a new beginning – energetic, ambitious and with a determination that is already reflected in the company’s dynamism and market presence. www.snap-sportswear.com

Photo: Johannes Lehmann, Tatjana Henn, Frank Platenik, Erika Groth (from left).