BRANDED WOR(L)DS + Why It Matters: Part 2

What started as a one-off podcast special quickly turned into one of the most in-depth conversations ever recorded by BRANDED WOR(L)DS and Why It Matters. Following the strong response to Part I of the MERCH 2030 special, it became clear that this dialogue deserved more time, more depth, and more space to unfold.

After the release of Part I on December 7, Part II will premiere on January 4, once again bringing together Jeff Solomon, Rod Brown, and Steven Baumgaertner. Like the first installment, the second episode runs approximately 45 minutes and continues the conversation without filters or predefined talking points.

While Part I focused on setting the strategic framework and defining the challenges ahead, Part II moves deeper into execution and consequence. How must business models evolve in practice? What role do leadership, mindset, and courage play in navigating uncertainty? And what does MERCH 2030 mean not only for global market leaders, but for every company that wants to remain relevant in the decade ahead?

The tone remains raw, honest, and intentionally unscripted. This is not a promotional format – it’s a real exchange between three industry veterans willing to challenge assumptions and question the status quo.

Part II reinforces one clear message: the future of branded merchandise will not be shaped by trends alone, but by the decisions leaders make today.

Release date: January 4 2025
Available on: Spotify, Apple Podcasts, and brandedworlds.online