Werbezeichen AG announces acquisition of CRIMEX and opens new office in Osnabrück with 35 employees

As reported by Werbezeichen AG, the company has acquired 100% of the shares in CRIMEX GmbH, based in Osnabrück, in a single transaction. Founded in 1993, CRIMEX has been one of the established players in the German promotional products industry for many years due to its substantial market volume.

With this acquisition, Werbezeichen AG further expands its market position and strengthens its core business in corporate gifts, promotional items and giveaways. The 35 employees in Osnabrück contribute many years of industry experience, deep product expertise and an exceptionally high rate of existing customers – a sign of strong customer loyalty that CRIMEX has built up over decades. The team will be integrated into Werbezeichen’s internal processes, and the Osnabrück location will be retained.

The promotional products industry is currently undergoing a fundamental digital transformation and is becoming increasingly data-driven. Werbezeichen’s AI-powered technology platform leverages data generated daily, structures information, and automates repetitive processes whose manual execution would otherwise tie up significant resources. Through the integration of CRIMEX, business processes in Osnabrück will also be systematically digitized in future and used for intelligent, data-driven workflows. The expanded data base enables more precise product recommendations and improved forecasting models for all locations.

Florian Ganss, co-founder and CEO of Werbezeichen, comments: “The CRIMEX team has remarkable expertise as well as loyal and long-standing customer and supplier relationships. Our AI platform makes this know-how scalable – giving employees more time to focus on the essentials: personal support for their customers and suppliers. We are therefore delighted to now drive the digitalization of the promotional products industry forward together.”

Claus Roeting, Managing Director of CRIMEX, adds: “This acquisition is a win-win-win situation: Werbezeichen AG gains a strong team, our employees receive a future-proof perspective, and I can rest assured that CRIMEX is in the best hands. Together, we will set new standards in the industry.”

To finance the acquisition, Werbezeichen is simultaneously raising additional capital through a funding round from existing investo