One brand. One promise. Simply Daiber.

New campaign underscores service promise

After successful rebranding, Gustav Daiber GmbH is presenting its revamped brand image with the new campaign ‘Simply Daiber.’, thereby reinforcing its profile as a future-oriented corporate fashion platform with a full-service approach.

+++ 

In the past year, Daiber successfully merged the products and services of both its own brands, JAMES & NICHOLSON and myrtle beach, into a single joint brand: Daiber. With the new campaign ‘Simply Daiber.’ the corporate fashion manufacturer from Albstadt is now consistently pursuing this step and is strengthening its position as a future-oriented corporate fashion. In the process, the focus remains on a clear promise to clients and partners: straightforward processes, reliable quality and tailored-made products and services. “Our ‘Simply Daiber’ motto sums up how we see ourselves: We stand for high-quality corporate fashion and a partnership approach to our services so they are straightforward, reliable and tailor-made. Precisely ‘Simply Daiber’,” says Kai Gminder, who leads the company together with Christof Kunze. “Our products and services speak for themselves, which is precisely what we are demonstrating with this campaign.”

Focus on the products and services promise

As the claim “Simply Daiber” implies, the new campaign’s design has also been kept simple. Each motif in the campaign showcases a bestseller or a new product from the House of Daiber by itself, with nothing but its respective product number. No staging, no explanatory texts: This approach puts the focus on the products, which leave a lasting impression with their timeless designs, hardwearing materials and a wide selection of colours and sizes for different areas of use. They represent Daiber’s service promise. The campaign includes a total of six motifs: four showcase the House of Daiber’s popular bestsellers, and two present innovative new products. The reduced visual language sparks people’s curiosity about the brand portfolio and the numerous products under the Daiber brand, from a wide spectrum of services for high-quality corporate fashion to comprehensive services.

Campaign toolkit for distributors and partners

‘Simply Daiber’ is more than just a campaign – it is also a range of services, too. It is also how Daiber is making an extensive marketing toolkit for the campaign available to its distributors and partners, reflecting their partnership-oriented collaboration. The toolkit contains pre-made campaign content in German and English, such as posters, website banners, image material for social media, and text templates, which can be used for their own communications with minimal adaptation needed. Thus, it also helps market the products in distributors’ portfolios. Daiber uses this strategy to make the campaign visible in retail alongside its partners, underscoring Daiber’s own full-service orientation once more. www.daiber.de

Picture: Gustav Daiber GmbH