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Harmonious presentation of exciting new products

Redaktion PSI Journal

Published on 29.01.2026

The sister companies of the CHOICE Group are loyal and important exhibitors at the PSI trade show. Another fine tradition is the reception of the five specialists Gustav Daiber, Fare, Halfar, mbw and SND PorzellanManufaktur at the group’s joint stand, which had a new design for the PSI trade show finale in Düsseldorf. The open feel of the stand design conveyed the impression of a harmonious, organic whole – as if it were not the presentation of five exhibitors, but of a single exhibitor with five different product areas, in which exciting and creative collections with numerous new products could once again be explored.

Together with the trade press representatives in attendance, the evening of the second day of the fair was spent in a relaxed atmosphere, toasting a successful PSI and continued good cooperation.

The CHOICE management team in a group photo (from left): Armin Halfar, Kathrin Stühmeyer-Halfar (Halfar System), Jan Breuer (mbw), Silke Eckstein (SND), Kai Gminder (Gustav Daiber), Volker Griesel (Fare), Christof Kunze (Gustav Daiber) and Michael Wellner (Halfar System).