Beyond Borders – New BRANDED WOR(L)DS Episode

Global Expansion with TecEx

On February 15, 2026, at 9:00 AM MET, a new episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live. Under the title “Beyond Borders – How TecEx Enables Global Expansion in Branded Merchandise,” hosts Steven Baumgaertner and Jeff Solomon speak with Menachem Wolf, Partnership Specialist and Head of the Promotional Goods / Swag Division at TecEx.

The episode dives deep into one of the most challenging realities facing today’s branded merchandise industry: scaling globally without losing control, speed, or trust. While many companies dream of international growth, few fully understand the operational, legal, and regulatory complexity behind it.

Menachem Wolf brings hands-on insight into how TecEx supports promotional products companies in fulfilling goods worldwide—legally, efficiently, and at scale. The conversation explores topics such as cross-border logistics, customs and taxation, compliance, risk management, and the importance of building robust infrastructure before pursuing aggressive growth.

A key theme throughout the episode is trust across borders. In a distributed, global environment, maintaining reliability and transparency becomes mission-critical. TecEx demonstrates how structured fulfillment models and employer-of-record solutions can enable brands to expand internationally without building fragile internal systems.

Looking ahead, the discussion also addresses how AI, automation, and rising compliance demands will reshape global fulfillment and brand operations over the next decade.

This episode makes clear: global branding is not just a creative challenge—it is an operational, legal, and deeply human one.

Available on Spotify, Apple Podcasts, and at http://brandedworlds.online  starting February 15, 2026, 9:00 AM MET.