Closer integration of sales and marketing

FARE reorganises sales

By restructuring its sales department, advertising umbrella specialist FARE is setting the course for continued close, personal cooperation with the promotional products industry and for the future-oriented development of the brand. Patrick Leubner will continue to serve customers in the north as usual and remain the first point of contact for distributors and partners there. Franz Hörl is new to the team. He joined FARE at the end of last year and will be active in southern Germany, Austria and Switzerland. He will visit numerous distributors in these regions, conduct product training and support FARE at in-house exhibitions. This enables the company to establish closer ties with the market and strengthen its personalised customer service in these regions.

Dominik Dell, who has been responsible for sales in southern Germany, Austria and Switzerland for around ten years, will also take on additional marketing responsibilities. In this new role, he will act as the interface between sales and marketing. The aim is to incorporate sales experience even more closely into strategic marketing themes and to take market requirements into account at an early stage in communication, product positioning and campaign development. Dominik Dell will continue to personally serve key account customers in his previous territory in close coordination with Franz Hörl. Günter Schmidt will continue to manage sales as authorised signatory. The clear structure, short communication channels and close coordination within the team thus remain central components of the sales organisation.

 “In our highly personalised industry, proximity, reliability and local presence are crucial,” explains Schmidt. “With the newly established sales team, we are ensuring that we can continue to live these values in the future, while at the same time creating space for new ideas and further development.” FARE reports that it considers itself well positioned for the coming years with this structure and looks forward to continuing its close and cooperative partnership with its distributors www.fare.de

Picture: The newly established FARE sales team from left to right: Patrick Leubner, Franz Hörl, Günter Schmidt and Dominik Dell. Photo: Fare