New leadership, proven values

After 20 years in the management of Advent calendar specialist CD-LUX GmbH, Alexander Dirscherl is handing over operational responsibility to Florian Beer. Together with Dennis Dirscherl, Beer will lead the company and actively promote its further development. Alexander Dirscherl will remain closely associated with the company. As a shareholder and member of the advisory board, he will continue to support strategic development in the future and contribute his experience to the long-term orientation of the company.

Florian Beer took over operational management on 1 January 2026. He brings with him many years of experience in the management and development of medium-sized companies. His expertise lies in particular in the strategic management of growth and transformation processes – with a special focus on organisation, processes and digitalisation.

“I am delighted to be able to contribute my experience and energy back in my home region of Upper Palatinate and to continue the successful development of the company together with the team,” explains Florian Beer. At the same time, he emphasises the demands of the industry: “Product diversity and customer-specific customisation must always be spot on in terms of quality and delivery performance.” Alexander Dirscherl is also looking forward to the handover with confidence: “I am delighted that we have found a highly competent and empathetic successor for the operational management in Florian Beer. This puts the company in an excellent position for the coming years.” By handing over operational responsibility at this early stage, the company is setting the course for successful further development and sustainable growth. 

www.cd-lux.de

Picture above: The management team of CD-LUX (from left): Dennis Dirscherl, Florian Beer, Alexander Dirscherl. Image: CD-LUX GmbH