Lifestyle photos at the click of a button

FARE umbrellas inspired by AI

A real photo of the desired umbrella model with the customer’s logo is every distributor’s dream for making their offer appealing to customers. This dream is now reality thanks to the new online umbrella configurator from FARE Guenther Fassbender GmbH – the Remscheid-based specialist for high-quality umbrellas and parasols. In addition to classic logo placement on the umbrella, this innovative product visualisation tool offers a special highlight: AI inspiration at the touch of a button.

Customers no longer see their individually branded umbrellas as just a neutral product, but directly in use in realistic, emotional environments that match the brand. Whether in a stadium, the city centre or at outdoor events, AI generates atmospheric images in which the umbrella, including the logo, is presented authentically. This enables you to immediately visualise how strong the product’s impact is in a real-life environment. The application is deliberately kept simple. Logos are placed directly on the umbrella in the configurator, and colours and positions can be adjusted intuitively. The AI inspiration starts with just one click and generates realistic mood images in no time. The process can be repeated as often as desired and delivers new visual approaches with the same product every time. Distributors can then choose the best and most suitable image motif to provide to their customers along with the offer.

“Our AI inspirations help to not only display umbrellas, but also bring them to life,” says Sven Peters, E-Commerce Team Leader. “Customers can immediately see how their logo looks in use – this supports consultation, presentation and decision-making in equal measure,” says Peters, who led the project at FARE. The new AI inspirations are ideal for sales talks, presentations and internal coordination. They create emotion, boost the imagination and make the umbrella tangible as a promotional product – quickly, easily and convincingly.

Even though the configurator is currently still in the beta phase, customers can always find one that fits perfectly thanks to the selection of AI-inspired mood images. “The AI visualisations will get better and better over time,” explains the team leader. “It was important to us that our customers could benefit from this innovative tool as quickly as possible.” www.fare.de

Picture above: Highlight of the FARE umbrella configurator: Place your logo and see the effect immediately thanks to AI-generated mood images of the umbrella in realistic environments. Photo: Fare