New Wave Group appoints Sara Jacobson as CIO

New Wave Group AB is strengthening its Group Executive Team: Sara Jacobson will take up the position of IT Director and Chief Information Officer (CIO) on 4 May 2026. In this role, she will also become a member of the Group Executive Team.

Jacobson brings extensive experience in digital and IT transformation. Most recently, she served as Director of IT Transformation and a member of the IT management team at the Hultafors Group. Prior to that, she was responsible for key transformation projects there in her role as Director of Digital Transformation and was a member of the executive management team at Fristads AB.

Jacobson gained further leadership experience as Head of IT at Bergman & Beving Operations AB. With her broad expertise, she will play a key role in driving the technological development and digitalisation of the New Wave Group.

New Wave Group AB is an internationally active Swedish group with a strong portfolio of brands in the corporate wear, sports and leisure, and promotional products sectors. The company focuses on the B2B market and combines brand development with efficient sales and logistics structures in numerous countries worldwide. https://www.nwg.se