Record-breaking event with leading brands

The Cotton Classics Roadshow has successfully concluded its largest tour to date. From January to March 2026, the mobile event visited eight countries and 19 cities. The textile roadshow once again attracted more than 4,000 visitors from the promotional product, textile printing, embroidery, workwear, merchandising and e-commerce sectors.

Over 50 brands presented more than 400 new products, sparking lively discussions, providing fresh inspiration and marking the sector’s successful start to the year. The event focused on the wide variety of products and collections. Specialised distributors took the opportunity to experience new products right on their doorstep, compare materials and exchange ideas with brand representatives and the Cotton Classics team. For the first time, the roadshow also visited Italy: The stop in Milan was well received by distributors and partners and complemented the successful tour programme in Germany, Austria, the Czech Republic, Croatia, Slovakia, Slovenia and Switzerland.

This year, particular attention was focused on the brands newly added to the Cotton Classics portfolio. Their quality sparked keen interest among many retailers and opened up new market and target audience opportunities for them. The new brands include Craft, Clique, Cutter & Buck, James Harvest, J.Harvest & Frost, Printer and Projob, which specifically expand the range in the areas of corporate fashion, workwear and promotional textiles. The new sustainable merch and lifestyle brand Untagged Movement was also very well received. Hundreds of retailers examined the collection in detail and sought in-depth information on materials, colour variety and potential applications for modern merchandising.

“The roadshow is the perfect way for us to kick off the year, and for me personally it was an impressive start,” says Kathrin Zlousic, the new CEO of Cotton Classics. “The fact that we were once again able to welcome so many visitors confirms that our concept is the right one. The personal interaction with our customers and suppliers is particularly important to me and underlines our philosophy: We care. You sell.” Tobias Seidel, Head of Sales and Marketing, also draws a positive conclusion: “It’s fascinating to see how our customers experience the new products and take inspiration back home for their businesses every year. That is exactly what makes the roadshow so unique. Planning for the 2027 roadshow is already in full swing. Cotton Classics remains true to its commitment to offering the industry an unrivalled event year after year.”

https://roadshow.info • www.cottonclassics.com

Pictures: Cotton Classics Handels GmbH