Comprehensive digital transformation at Goldstar

Armin Huber

Published on 18.05.2026

To significantly enhance the customer experience, Goldstar will launch a new web platform in June. This platform combines the familiar Goldstar look with powerful tools to make ordering faster and more intuitive.

  • Smarter Search & Filters
    • A new, upgraded predictive search engine that understands user needs, surfacing relevant products instantly.
  • Centralised Order Dashboard
    • For the first time, all orders can be tracked in a single, unified overview in real time, regardless of whether they were placed online or through a sales representative.
  • Faster Checkout
    • A streamlined interface designed to move from quote to completion in fewer clicks.
  • Free, Unbranded Marketing Tools
    • Continued access to Goldstar’s  signature suite of free marketing tools and digital assets to help distributors sell more effectively.

“These updates are about more than just technology…they are a commitment to our Simplicity brand promise,” said Heather Smartt, Global Head of Goldstar. “By removing friction in the ordering process enabling our partners to work smarter and faster than ever before.”