Goldstar expands its digital experience team

Goldstar® has expanded its digital experience team: Eric Wingard is assuming responsibility for product owners’ digital experience in a newly created role. The promotional product specialist wants to continue to expand digital integration opportunities and the company’s network with its distribution partners.

Wingard has over eight years of industry experience and brings with him special expertise in end-to-end integration. His responsibilities include further developing digital solutions and improving the way product data and orders are linked. He will also further structure the integration support for distribution partners and establish this team as the main point of contact for login data, error notifications and technical questions.

“Investing in a highly connected digital experience shows real commitment to our partners,” explains Wingard, as he begins his work. He looks forward to building upon this basis. Wingard will work closely with Cathy Yonek, Global Director of Digital Experience and the digital experience team in the future. Yonek highlights his experience with complex integration projects and his knowledge of the merchandising industry in particular. “His expertise will help us make ongoing improvements to the digital experience at Goldstar®. The new position supports the ongoing digital development of Goldstar®, including the launch of the revamped global website. www.simplygoldstar.com