Small runs, big promotional impact

The trend towards smaller, customised runs is becoming increasingly significant in the promotional products sector. Companies want to use their promotional items in a more targeted way, appeal to different target groups and also customise smaller-scale campaigns. Heri-Rigoni’s emotion factory is responding to this need by reducing the minimum order quantity for customised promotional items to 100 units – across the entire range.

This opens up new opportunities for the company’s retail partners. Whether products from the ‘Advertise & Grow’ and ‘Play & Learn’ ranges or seasonal promotional items: even smaller campaigns, regional promotions and target-group-specific promotional measures can now be realised with customised products.

With this decision, emotion factory is focusing on greater flexibility in personalised brand communication and making it easier to access a diverse range of promotional items – even for smaller print runs.
Further information is available at: www.heri.de and www.emotion-factory.comImage: Heri-Rigoni GmbH