Prodir: New addition to the family for its 50th anniversary

Dagmar Brandt

Published on 20.10.2025

To celebrate its 50th anniversary, Swiss writing instrument specialist Prodir, a brand of Swiss company Pagani Pens SA, is expanding the QS50 family released last year uniquely as QS Stone. The hexagonal classic grip, reminiscent of traditional pencils, is now available with a range of new surfaces and 12 mineral and metallic colours, such as malachite green, amethyst violet, black carbon, rose quartz and lazulite blue. In addition, the slim, elegant writing instrument offers countless personalisation options.

The casing of the QS Stone series is also original. All models in this series are made from a special mineral-enriched material – and like all Prodir products, they are manufactured entirely and exclusively in Switzerland. The Stone series of the expanded QS50 family is therefore also particularly sustainable, as the QS Stone uses 60 per cent less plastic than a standard ABS pen, even though it is up to 50 per cent heavier. A significant advantage! According to Prodir, the additional weight increases the perceived value when given as a gift to business partners, prospects and employees.

For those who like to keep things easy, the QS50 family also offers lighter ABS casings with matt and soft-touch surfaces, as well as a large selection of plastic and soft-touch surfaces, as well as a large selection of plastic and satin-finished metal clips, buttons and clip holders. Either way, with a large clip printing area, QS50 now offers hundreds of options for brands to express everything that makes them unique.

Giorgio Pagani, founder and CEO of Prodir, has this to say about the QS50 family: “I’ve overseen the launch of a lot of pens over the decades, and I really can say that the QS50 is a timeless classic. It’s a proud testament to the longevity of our Prodir brand, which I founded back in 1975. It’s also a testament to the enduring power of writing instruments both in our everyday lives and as promotional items for the business market. QS50 is an elegant brand messenger for companies striving to continually distinguish themselves and show what makes them unique.”

Picture: QS50 in the new matt surface, Photo: Prodi