Promotional Products Improve Perception of Companies

95 percent of all international consumers have a more favorable view of advertisers when they receive a promotional product from them. 92 percent would even be more willing to do business with the respective advertiser. However, it is also important that the promotional products are sustainable. For example, 90 percent of European customers have a more positive view of the advertiser when they receive a sustainable promotional item.

This is shown by the recent “ASI 2026 Global Ad Impressions/Cost-Per-Impressions Study,” in which consumers in 21 European markets were surveyed. The study also reveals that T-shirts are the most popular promotional products. Powerbanks were the second most popular, ranking among the top five promotional items in all surveyed countries. Other technical devices such as USB sticks or notebooks are also very popular among recipients of promotional products. It is also noteworthy that 74 percent of international consumers keep a promotional product if they find it useful.

The study also determined which factors consumers value when purchasing merchandising products themselves. 65 percent of international customers stated that product quality increases their willingness to buy a promotional item. The second most important factor is design, which is a decisive criterion for 38 percent of consumers when buying merchandising products.

Picture: Pete – stock.adobe.com