Tool Rebel Spirit at metal festivals

Wera Werkzeuge GmbH is continuing to expand its presence at Europe’s rock and metal festivals. Following appearances at the Mystic Festival in Poland, Hellfest in France and Tuska Open Air in Finland, two further highlights of the festival season are on the programme: the Wacken Open Air (29 July to 1 August) and the Summer Breeze Open Air (12–15 August).

Through this involvement, the tool manufacturer aims to underline its brand identity as an innovative and unconventional company. According to Wera, the brand shares a common ethos with the rock and metal scene: questioning conventions, promoting creativity and breaking new ground. The festivals therefore offer a suitable platform for engaging with a community that shares values such as individuality, quality and passion.

Wera is a member of the PSI network and has been incorporating festival appearances into its brand communication for several years. www.wera.de

Picture: The Tool Rebels clearly had a great time at the Mystic Festival in Gdańsk, Poland. Image: Wera Werkzeuge GmbH