A forgotten world

The “Syrup Room” design team has given the Bournemouth shopping centre an apocalyptic feel.

Syrup Room’s latest project, in Bournemouth shopping centre comes across to visitors as somewhere from a distant and deserted future. Tendrils of Ivy wind their way up escalators, while walls are covered in dirt and littered with rusty rivets. Lopsided neon signs, broken advertising hoardings and dusty pipes make the place look like the set of a dystopian movie. The way the world would look if our shopping malls were to be reclaimed by nature.

The project is designed to clarify to consumers just how city centres could look in the future if the trend towards online trade continues at its current rate. At the same time, this impressive installation is intended to attract customers and give them a reason for visiting the town – providing a powerful mix of design, satisfying the demand for attention-grabbing shopping experiences and reflecting on day-to-day consumer behaviour.

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Alongside vegetation, lights, bolts and props, the designers have relied on large prints for their effective interior design. The use of faded colours and rusting paintwork helps capture the spirit of decay particularly effectively. Instead of exposing or concealing the masonry, the designers have used large format prints as atmospheric interior design elements. With the right decorations in combination with other advertising elements, they have created a successful conversion that illustrates just how quickly a site can be transformed with lasting effect.

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viscom is providing visitors with useful information on the materials and printing methods used for staging a project such as this. You can learn how to create a barber’s shop at the viscom workshop. Experts will also be presenting innovative materials and special applications for room decoration at the Interior Design-Business Meet-Up where we will be only too glad to answer any of your questions.

You can register for the Interior Design Business Meet-Up interior.vip@viscom-messe.com   here. The exclusive Interior Design VIP Package includes:

– Participation in the Interior Design Business Meet-up

– Free entry to viscom, incl. fair catalogue

– Free cloakroom

– Free access to all specialist lectures

– All-day access to the viscom VIP lounge

Images: The Syrup Room