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First impressions count

Julia Bernert

Published on 10.12.2019

Whether we are talking about cardboard, cellophane, glass or wood, packaging always has a major impact on a product’s success, which is why viscom is inviting you along to their packaging theme day.

Ideally, packaging shows a product from its best side, to grab the customer’s attention. The consumer can see at a glance just what he is getting: whether it is good quality or cheap, sustainable or conventional, or perhaps novel or well-established. The decision to buy ultimately depends on first impressions or long-term experience with a product.  To establish a brand successfully in the marketplace, you need to find the right packaging, which is why viscom has dedicated a whole day of talks, discussions and tips to the topic. Packaging and display experts, designers, agencies, manufacturers and clients will all be providing visitors with all sorts of different angles on the topic on Wednesday, 8th January 2020. The current trend towards sustainability will be one of the main focuses.

A brief overview of the agenda:

11.30am – 1pm Forum 13 stage
Topic panel on “The latest information on the topic of sustainability in brand communication.” Moderation: Ute von Buch, publisher and editor-in-chief of creativ verpacken. (in German)

11.30am – 12am Sustainability: branding and green labelling to win consumers. Gary Parker, Sustainability Group Head Intertek Health, Environmental & Regulatory Services (HERS). (in English)

12am – 12.30pm The young brand share makes a charitable donation in accordance with the 1:1 principle for every product purchased. This talk will tell you all about the role sustainable tube packaging plays for the social brand. A brand case on how the share hand-cream packaging was developed. Alexandra E. Wallner, Pirlo Tubes GmbH. (in German)

12.30pm – 1pm Recognising the trend. How the Berlin company Hauptstadtader is creating a furore with vegan stickers, and who they interest. Paul Kündiger, CEO, Hauptstadtader GmbH. (in German)

1pm – 2.30pm PSI Members Only Lounge – Hall 9, Stand G20
Packaging Lunch. Business lunch in the exclusive Members-Only Lounge of PSI, with moderated keynote speeches on the topic of love and social brands. Networking and discussion with colleagues and experts.

2.30pm – 3.30pm Stage PSI Members-Only Lounge – Halle 9, Stand G20
Topic panel “of advertising, brands and dealing with sustainability.” Presentation: Ute von Buch, publisher and editor-in-chief of creativ verpacken. (in German)

2.30pm – 3pm 360° green: sustainability does not just play a role when it comes to products, but also in the case of packaging. A talk on holism and the role of packaging in adding value to a product. Uwe Melichar, packaging partner at Factor Design, Hamburg and President of epda – European Brand & Packaging Design Association. (in German)

3pm – 3.30pm How to look better! How sustainability can strengthen your market position. How-to instructions for your own business. Ingo Moeller, brand consultant, brand coach. (in German)

You can register up to 20th December 2019 by e-mail: