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Promotional products of major toy brands at ASS

Redaktion PSI Journal

Published on 23.04.2020

ASS Altenburger has been synonymous with card games and playing cards Made in Germany for many years. Beside the popular classics Quartett, TOP ASS, Skat and Rommé of its own product range, the globally networked company based in the Thuringian town of Altenburg also has games of other well-known toy brands such as Mattel, Hasbro and Asmodee in its promotion portfolio. Within the framework of licence partnerships – some of which have already lasted for many years – ASS Altenburger offers advertising customers games such as Uno, Phase 10 and Scrabble from Mattel, Monopoly Deal, Trivial Pursuit and Twister from Hasbro as well as Dobble and Jungle Speed from Asmodee for individual customer use in the pocket games category.

Mattel is the second largest toy manufacturer in the world after Lego and enjoys great popularity with top brands such as Hot Wheels and Barbie as well as the card game classic Uno. For many years, ASS Altenburger and Mattel have enjoyed a good partnership relationship in which ASS Altenburger has already implemented licensed card games of the Barbie and Hot Wheels brands. The two companies have also been cooperating in the promotion segment for several years. The Mattel card games Uno, Dos, Skip- Bo, Scrabble, Pictionary and Phase 10 can be ordered from ASS Altenburger in mini and/or pocket format as a customer-individualised promotion version.

With more than 750,000 Uno games, almost 350,000 Skip-Bo games and more than 200,000 Phase 10 games sold in 2019 (according to Eurotoys), Mattel card games are among the best known in Germany. All of the above titles can be individualised on the packaging and on the back of the cards with a customer logo. Promotional use and layout require the consent of the licensor. Further information is available at: