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Trotec with a new brand image

Redaktion PSI Journal

Published on 28.06.2020

Trotec Laser, the Upper Austrian manufacturer of laser systems, presents itself with a new image. This change also affects its logo. All means of communication, its online presence, all promotional products and printed matter will shine in a new lustre. “Our entire visual appearance supports the communication of our values, our identity. For Trotec, this means that our logo should underline our activities as a leader in innovation,” explains Dr. Andreas Penz, Managing Director of Trotec Laser GmbH. He developed and built the first Trotec laser himself and has also been involved in the development of the brand for almost 25 years now. The laser manufacturer is in the midst of a digital transformation and is actively driving this change forward within the company. So it was a logical consequence that these changes are now also visible to the outside world.

“Laser machines will be fully digitalised in the future. The team is currently working intensively on a new software generation. We are now also demonstrating this self-image in external communication,” says Penz, outlining the company’s strategy and the associated significance of digitalisation as one of the three new core values on which the laser specialists intend to focus even more in the coming years: Innovation, digitalisation and partnership with customers are the pillars of the strategy. The implementation of the mission “to develop first-class laser systems that make customers more profitable” determines the team’s activities. The strong partnership with customers – accompanying them in their business development – is now evident at first glance in the new Trotec image world.

Photo: The Trotec image world: the customer takes centre stage. Source: Trotec