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Fresh breeze at HIRSCH ideas

Redaktion PSI Journal

Published on 10.07.2020

The Austrian promotional products supplier Hirsch, on the market since 1960 and well known for over 25 years, especially for its creative liquid products, continues to evolve. In the course of its development, the company name was changed to LIP Handelsgesellschaft GmbH, but the company will continue to operate under the name HIRSCH ideas. The core of the new future strategy is the change in product lines. HIRSCH has reacted to the corona situation by developing a collection of protective articles. This includes reusable textile masks, protective visors, MNS and FFP2 masks.

Company boss Michael Hirsch is particularly proud of the innovative environmentally friendly and skin-friendly disinfectant from Wasseralm: “This unique product without alcohol consists of 99.77 percent water and 0.23 percent hypochlorous solution. The effective active principle is based on a process that takes place in nature and is simulated in the laboratory. The disinfection product is ÖGHMP-listed (Austrian Society for Hygiene, Microbiology and Preventive Medicine) and all expert reports were carried out according to VAH standards”. Individual label printing makes the handy spray bottles an ideal promotional product.

“In future, the HIRSCH Liquid Ideas division will concentrate mainly on ballpoint pens, aqua mice and mouse pads”, continues Michael Hirsch, “and we are also retaining the Popcorner line. A new addition is a sunglasses collection under labels such as Red Bull, Daniel Hechter and Jérôme Boateng. Further eyewear collections are currently under development.”