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BAPP launches campaign targeting leading belgian companies

Redaktion PSI Journal

Published on 09.11.2020

In a mailing to nearly 2,000 leading end user companies, the Belgian Association of Promotional Products BAPP suggests to decision makers to say « thank you » to their employees, customers and business partners. BAPP refers here to the Covid-19 period we all are going through. Particularly now, a small attention makes a big difference.

In order to underline this message, BAPP has joined microfiber cloth to clean eyeglasses, tablet or smartphone screens.
In order to measure the impact of the campaign, companies having received the mailing may participate in a contest to win a luxury travel set by registering on line on the BAPP website. « A useful product media is the best way to be remembered by those people in those difficult times », says BAPP. « The power of a business gift will surprise you. »

For many companies, a product media is indeed a way to thank employees and business relations for their commitment and loyalty during the months of this corona pandemic hitting the entire country. A small gift is a way of giving to your employees working at distance a sense of belonging and reminding them that they are not alone. Our advertising specialty member distributors can not only advise their customers with product media ideas for their employees and customers but also with premiums wisely chosen to surprise consumers and push them to choose their brand over another during those rough times. In this way, BAPP also wishes to improve the image of product media and to prove that it is a medium in its own right alongside other media on the market.